Pro golfer Rickie Fowler is the new face behind a Grant Thornton TV campaign set to kick off tomorrow.
There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While it was all good for the NFL’s brand, was it good for the brands that spent $5 million for a 30-second spot?
New B2B Marketing/gyro study explores the challenges and solutions for impacting B2B group buying decisions.
Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the global creative B2B powerhouse gyro.
In a year when many of Madison Avenue’s top holding companies seemed to retrench — backing off innovation and visionary industry leadership to protect their flanks amid disruptive forces, including calls for greater “transparency” — Dentsu Aegis Network continued to muscle forward by doing what agencies do best: servicing their clients.
B2B Marketing, in conjunction with gyro, set out to find the truths about today’s group dynamics, and the role that feelings play during these high-risk, high-cost, career-defining moments.
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Leading business-to-business marketing agency gyro UK has strengthened its full-service offering for clients with an enhanced management line-up following a host of appointments and promotions.
Kate Howe, previously managing director, has been promoted to Chief Executive. She will lead gyro’s continued evolution as a full-service B2B marketing agency and work with Liz Jones, CEO of B2B at parent company Dentsu Aegis Network to deliver its capabilities to new and existing clients.
The promotion underlines Howe’s stature as a leader within the B2B industry and her pivotal role in the agency’s integration within Dentsu Aegis Network after it acquired the agency in July 2016 and subsequently incorporated the network’s B2B media shop, Interprise.
Beth Freedman joins from Saatchi & Saatchi Pro to take up the role of Managing Director. She will oversee overall client relationships and the agency’s operations helping its clients unlock the value of gyro’s full
service capabilities. Freedman brings more than two decades’ of industry experience working with major players at Fallon and most recently worked as head of client services at the Publicis brand formerly called Saatchi Masius.
Ian Bell also arrives from Dentsu Aegis Network media agency Carat as Chief Strategy Officer. He will lead the 12-strong strategy team across gyro UK, help gyro leverage the wider network’s diverse skills and capabilities and identify strategic solutions for new and existing clients’ problems. His experience spans 20 years working across both B2B and B2C campaigns for respected advertisers such as Mondelez, Rolls Royce Motor Cars and Proctor & Gamble.
Finally, the agency’s Executive Creative Director David Harris has been promoted to Chief Creative Officer of gyro UK in recognition of his work delivering best-in-class creative solutions since joining in June 2015.
Kate Howe, chief executive, gyro UK said: “The arrivals of both Beth and Ian greatly enhance our creative and strategic thinking alongside our expertise in how to intertwine B2B creativity with media, tech and data. This will be vital as we continue on our integration journey following the merger with Interprise.
“We’re building an agency around clients, and their customers, and not just channels. I have an ambitious UK growth plan for gyro, and this expanded leadership team will help us achieve it.”
Liz Jones, CEO, B2B at Dentsu Aegis Network said: “More and more clients are demanding integrated expertise and capabilities in their B2B communications. This increases the need for agencies to weave together media, digital and creative to create campaigns that truly resonate with a company’s target audience. The strong, entrepreneurial leaders that we have at the helm of gyro UK means the agency is now perfectly placed to prosper and grow in this marketplace.”
The new leadership team structure will be in place from January 2018.
As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 17 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG, Marshalls, Department for International Trade and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 MediaPost Holding Company of the Year.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists. www.dentsuaegisnetwork.com