[Feb. 1, 2017] gyro, the world’s first full-service global B2B creative powerhouse, has promoted Liam Blackwell to the newly created role of Global Chief Digital Officer. He will oversee the development and fluency of gyro’s digital products and services across its 16 offices worldwide.
Blackwell has been a part of the Dentsu Aegis Network (DAN) for four years working first at Carat Enterprise, which quickly grew to become DAN’s successful B2B agency Interprise. At Interprise he served as U.S. president, responsible for building, growing and leading the agency with now gyro Global President Stuart Giddings.
Interprise was successfully integrated into gyro following the agency’s acquisition by DAN in July 2016.
Before joining DAN, Blackwell helped launch and grow The Register, which grew to become one of the world’s largest enterprise technology news sites. Prior to that, he led international digital sales at VNU Business Publications (owned by the global giant Nielsen). There he conceived and launched the first B2B digital advertising network which counted Intel and HP among the first clients.
Christoph Becker, gyro global ceo+cco, said: “gyro is at the forefront of reinventing the way we see, consume and feel advertising in the dynamic business-to-people space. Liam’s knowledge of the precision that media and technology brings to B2B is truly something special. gyro now possesses a unique offering that brings together content and context, as well as precision and feeling, to ignite business minds and hearts with humanly relevant ideas.”
Blackwell said: “There has been an absolute explosion of data-driven, digital offerings for B2B marketers looking to understand and target customers in the most effective manner possible. At the same time, Dentsu Aegis Network’s specialist agencies are collaborating to create groundbreaking digital products and services. By combining these with the ability to create powerful humanly relevant B2B ideas, gyro offers something unique, powerful and crucial to the marketplace. Everyone involved is excited by the possibilities.”
A native of Manchester, Blackwell has lived in San Francisco for more than a decade and will be based in gyro San Francisco.
As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Denstu Aegis Network, which is the 2017 MediaPost Holding Company of the Year. www.gyro.com
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