gyro APAC Elevates Sweis to Head of Media; Santos to Account Director

SINGAPORE [February 28, 2018] – gyro, the world’s first full-service, global creative B2B powerhouse, has promoted a top media leader and welcomed two new hires to its rapidly expanding Singapore office.

Rimi Sweis has been promoted to Head of Media for gyro APAC. Sweis has held multiple media account roles within Band Interprise and previously Carat Enterprise which merged with gyro under the Dentsu Aegis Network in July 2016. Rimi has excelled in driving digital innovation and superior planning in B2B media. Additionally, she has proven successful in delivering regional media strategy and operations.

gyro APAC has also promoted Geraldson Santos to Account Director. Santos’ role will support the innovation of gyro’s B2B media offering; continuing to work across key accounts including Epson, USG Boral and Microsoft.

The gyro media team welcomes two new hires: Fathiah Abdul joins as Account Manager, and will be leading day-to-day media planning. Prior to gyro, Abdul was at Carat Singapore.

Shi Yi joins as Account Executive as well, with a passion for performance marketing and paid social. Shi Yi joined from the performance marketing agency Webnatics.

“Strong and knowledgeable talent is the very heart of our precision offering,” said Kieran Vye, Managing Director of gyro APAC. “We are thrilled to elevate Rimi and Geraldson and further grow our media offering as we continue to provide best-in-class full-service B2B marketing solutions to our valued clients.”

gyro APAC, which includes a presence in Singapore, Australia, New Zealand, Tokyo and Hong Kong, has quickly grown to 100-plus staff members.

gyro APAC’s growing B2B media team is further boosted through Sydney by the Head of gyro Australia New Zealand Dom Weatherhead. Clients include Microsoft, Canon Business Services and Facebook.

The team offers B2B media experience as well as creative and strategy/planning to their clients. “We deliver one consistent way of working, when servicing our clients, no matter what market they are focusing on,” said Weatherhead. “Our holistic approach has proven extremely successful for solving our client’s challenges and thanks to these changes our offering has only grown stronger.”

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About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year. www.gyro.com

Celebrity Super Bowl ads: what’s in it for your brand?

There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While it was all good for the NFL’s brand, was it good for the brands that spent $5 million for a 30-second spot?

Opus Energy Appoints gyro UK to Create Brand Campaign

Opus Energy, the leading independent energy supplier for businesses in the UK, has chosen gyro UK to develop its latest brand campaign.

Opus Energy was founded in 2002 and has grown significantly in recent years, becoming a key challenger to the ‘big six’ energy companies. It is now the sixth largest business energy supplier in the UK and won Utility Supplier of the Year in the 2017 British Small Business awards.

This growth is due to its success in delivering outstanding customer service, embracing renewable sources, and providing competitively priced energy. Over 90% of Opus Energy’s customers choose to stay with the supplier year on year.

gyro UK will develop a brand campaign that showcases Opus Energy’s expertise in working with businesses. Last year, Opus Energy was ranked one of the ‘healthiest brands in the UK’ by Kantar Millward Brown, alongside household names including Dyson, easyjet, and Innocent.

“The campaign will highlight the benefits businesses can expect in choosing Opus Energy as their ‘go to’ energy supplier,” says Lynn Morrison, Marketing Director for Opus Energy. “gyro demonstrated unique insights into our market and business audiences and had clear ideas on how we can excite and engage those audiences creatively. gyro’s full-service offering is really beneficial for this brief as we are taking an approach which unites both media and creative thinking”.

Kate Howe, gyro UK CEO, added: “It is always inspiring to be involved in a campaign that will challenge the conventions of a market where huge players dominate. Working with Opus Energy, we see an opportunity to create powerful work which will further differentiate Opus Energy in this highly competitive space”.

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About Opus Energy

Opus Energy is the UK’s sixth biggest business energy supplier, ranking in The Sunday Times Top Track 250 for the last six years, most recently in 6th position. It employs over 900 people between Northampton, Oxford and Cardiff, and was named one of the 100 Best Companies to Work For in 2015 by The Sunday Times.

Opus Energy supplies more than 315,000 business locations across the UK with electricity and gas. Generating 90% of its electricity from renewable sources last year, and purchasing power from over 2,300 renewable generators in the UK, Opus Energy is a multi-award winning business, with recent highlights including being named ‘Utilities Provider of the Year’ at the 2017 British Small Business Awards and a finalist at the 2017 Lloyds Bank National Business Awards.

Opus Energy is owned by Drax Group.  

For more detailed information please visit http://www.opusenergy.com/

About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year. www.gyro.com

Bewerber persönlich kennenlernen – bei Bier und Häppchen

Eine Online-Stellenanzeige ist nicht der richtige Weg, um passende Mitarbeiter zu finden, stellte Claudia Leischner fest. Stattdessen setzt die Chefin der Werbeagentur Gyro München auf Social Media, Empfehlungen und persönliche Treffen unter dem Motto “Beer & Greet”.

Hiscox USA Launches Campaign to Celebrate Courage in Filmmaking at Austin Film Festival

New York [Oct. 26, 2017] – Today, small business insurer Hiscox USA is launching a campaign to promote the “Hiscox Courage Award” at the Austin Film Festival (AFF). Voted on by the audience, the award is presented annually to a film that best embodies the virtue of courage and to the filmmaker who embraced risk to share the story.

As a leading sponsor of the AFF, Hiscox turned to its agency gyro to help create an unconventional campaign encouraging attendees to vote for what they consider the most courageous film. The award will follow the 180+ screenings that will take place over the course of the week-long festival.

The ads show examples of courage throughout the history of film. Copy reads: “It took until 1964 to show an interracial marriage on screen” and “It wasn’t until 1969 that a naked man was shown on screen.” The design and animations are inspired by legendary movie titles designer Saul Bass.

“Filmmakers have a tough – if not impossible – job just getting some of these brave films made,” said Kash Sree, executive creative director at gyro New York. “That’s what really inspired us as we looked to praise these courageous filmmakers for their creative work.”

The campaign will run from October 26 through November 2 and includes pre-roll idents, animations, and posters at the festival. 

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About Hiscox Small Business Insurance

Hiscox, the international specialist insurer, is the first company in the U.S. to offer insurance for small businesses direct, online, and in real-time. We provide professional liability, general liability and business owner’s insurance, underwritten by Chicago-based Hiscox Insurance Company Inc., which is rated ‘A’ (Excellent) by A.M. Best Company. Additional information can be found on the Why Choose Hiscox? page. Coverages are subject to underwriting and may not be available in all states. Hiscox Ltd is listed on the London Stock Exchange UK: HSX.

Hiscox also provides professional liability, property and specialty insurance to U.S. businesses through U.S.-based brokers. This communication does not constitute a solicitation of business by Hiscox’s syndicates at Lloyd’s, London.

About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 MediaPostHolding Company of the Year. www.gyro.com 

The Wrap: Matt Casey – Creative Director, gyro Manchester

Each Friday in The Wrap, one of the North’s leading media and creative figures will be giving us their take on the news covered by Prolific North over the last seven days. This week it’s the turn of Matt Casey – Creative Director of gyro Manchester.

5 Gründe für B2Bler Instagram zu nutzen

Kann man eine Plattform für Bilder und Videos für die B2B-Kommunikation einsetzen? Ja, wenn die Ziele passen! 15 Millionen Deutsche nutzen das zu Facebook gehörende Social Angebot mittlerweile mindestens einmal im Monat, 700 Millionen sind es weltweit. Tendenz steigend.