gyro APAC Elevates Sweis to Head of Media; Santos to Account Director

SINGAPORE [February 28, 2018] – gyro, the world’s first full-service, global creative B2B powerhouse, has promoted a top media leader and welcomed two new hires to its rapidly expanding Singapore office.

Rimi Sweis has been promoted to Head of Media for gyro APAC. Sweis has held multiple media account roles within Band Interprise and previously Carat Enterprise which merged with gyro under the Dentsu Aegis Network in July 2016. Rimi has excelled in driving digital innovation and superior planning in B2B media. Additionally, she has proven successful in delivering regional media strategy and operations.

gyro APAC has also promoted Geraldson Santos to Account Director. Santos’ role will support the innovation of gyro’s B2B media offering; continuing to work across key accounts including Epson, USG Boral and Microsoft.

The gyro media team welcomes two new hires: Fathiah Abdul joins as Account Manager, and will be leading day-to-day media planning. Prior to gyro, Abdul was at Carat Singapore.

Shi Yi joins as Account Executive as well, with a passion for performance marketing and paid social. Shi Yi joined from the performance marketing agency Webnatics.

“Strong and knowledgeable talent is the very heart of our precision offering,” said Kieran Vye, Managing Director of gyro APAC. “We are thrilled to elevate Rimi and Geraldson and further grow our media offering as we continue to provide best-in-class full-service B2B marketing solutions to our valued clients.”

gyro APAC, which includes a presence in Singapore, Australia, New Zealand, Tokyo and Hong Kong, has quickly grown to 100-plus staff members.

gyro APAC’s growing B2B media team is further boosted through Sydney by the Head of gyro Australia New Zealand Dom Weatherhead. Clients include Microsoft, Canon Business Services and Facebook.

The team offers B2B media experience as well as creative and strategy/planning to their clients. “We deliver one consistent way of working, when servicing our clients, no matter what market they are focusing on,” said Weatherhead. “Our holistic approach has proven extremely successful for solving our client’s challenges and thanks to these changes our offering has only grown stronger.”

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About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year. www.gyro.com

gyro’s Belinda Green Promoted to Head of Planning, gyro APAC

Singapore [March 7, 2017] – gyro, the world’s first full-service, global B2B creative powerhouse, has promoted Belinda Green to the role of Head of Planning for gyro APAC. Green will be based in gyro’s Singapore office and is responsible for leading the charge of the agency’s significant expansion in the region.

During her time at gyro, Green has been an important part of no less than six different gyro offices. Most recently, she worked with gyro New York and gyro Cincinnati on Hewlett-Packard Enterprise and other top clients. She has also worked with gyro Paris and gyro San Francisco.

Green joined gyro in 2012 as a Senior Planner and Digital Strategist for gyro Manchester, which she was later promoted to Associate Strategy Director in 2015. There she provided strong brand positioning and creative strategy across all channels, while playing an integral role in new business efforts. She also ignited much of the powerful thinking behind many of the office’s award-winning campaigns for Marshalls, Les Mills, and DuPont, to name a few.

Prior to gyro, she was the Creative Director at the Reading Room working on global digital projects. Having come from a creative background, Green understands the power of storytelling to engage consumers.

Christoph Becker, global ceo+cco of gyro, said: “As a conceptual thinker who is always able to see the big picture, Belinda fits seamlessly with so much of our UNO talent across the globe. She understands deeply, the value of balancing the precision of technology with the feeling of humanly relevant creative. There is no one better poised to ignite this exciting new role in this very important region.”

“At this very important and exciting time in gyro’s history, I am pleased to take on a new challenge on behalf of the agency and our valued clients,” said Green. “gyro is in the perfect position to lead, accelerate and grow the evolving B2B market in APAC, and I couldn’t be happier to be joining our talented team in Singapore to do so.”

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About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Denstu Aegis Network, which is the 2017 MediaPost Holding Company of the Year. www.gyro.com

Asia’s Leading B2B Media Agency, Band Interprise, Joins Forces with gyro

Dentsu Aegis Network’s global business-to-business (B2B) agency – gyro, the world’s first full-service creative B2B powerhouse, now has a unique offering for the rapidly expanding Asia Pacific market.

Band Interprise – the leading B2B agency in APAC offering end-to-end marketing solutions and specializing in the technology, finance, manufacturing, pharma and automotive sectors, as well as its partner agency Interprise Australia, have joined forces with gyro to create a powerful, new full-service B2B agency servicing APAC, the Middle East and Africa.

Globally, gyro is 700 creative minds spread across 16 offices and five continents, and is the only B2B agency that offers the total integration of creative, media, data, channel marketing, sales enablement and technology solutions for B2B marketers. gyro was acquired by Dentsu Aegis Network in July 2016, while Band Interprise, which has 14 years’ experience in APAC, was acquired in December 2015.

Nick Waters, CEO of Dentsu Aegis Network APAC, said: “Consolidating our B2B agency brands is an integrated approach to creating a unique offering. Our strategy is to build key specialisms within our network to collaborate and activate the power of the network, ensuring we are well-placed to succeed in today’s fast-paced digital economy.”

Christoph Becker, Global CEO and COO of gyro, said: “gyro is uniquely positioned to bring together content and context, as well as precision and feeling, to ignite business minds and hearts with humanly relevant ideas. Combined with the strength of Dentsu Aegis Network, the strongest agency network in the region, gyro is at the forefront of reinventing the way we see, consume and feel advertising in the dynamic business-to-business space. There is no other agency in the region, or the world, capable of offering this combined power and value.”

Kieran Vye, Managing Director of gyro APAC, said: This is a very exciting development for our clients across APAC, the Middle East and Africa who can now tap into the B2B specialists across the globe, as well as the full resources of Dentsu Aegis Network, providing best-in-class marketing services and solutions to business leaders.

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For further information:

Pei Xuan Lim

Communications Manager, APAC

Dentsu Aegis Network

Tel: +65 6501 1693

Peixuan.lim@dentsuaegis.com

About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Denstu Aegis Network, which is the 2017 MediaPost Holding Company of the Year. www.gyro.com

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists. www.dentsuaegisnetwork.com

gyro Creates Global Chief Digital Officer Role

gyro, the world’s first full-service global B2B creative powerhouse, has promoted Liam Blackwell to the newly created role of Global Chief Digital Officer. He will oversee the development and fluency of gyro’s digital products and services across its 16 offices worldwide.

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Rayne Chow Appointed President of gyro Singapore

Rayne Chow Headshot

Singapore [February 4, 2016] – gyro, the global ideas shop, has appointed Rayne Chow as President of its Singapore office.

Taking the lead at gyro’s fastest-growing office, Chow will look to elevate the agency’s growing stature in Asia. This comes as gyro was just named Advertising Age’s 2016 Global Agency of the Year.

Chow joins the formidable team of Executive Creative Director Manuel Camino, Managing Director Joanne Goh and Head of Strategy Abel Sim.

Prior to joining gyro, Chow held executive leadership roles at the top agencies in Asia, including Managing Director of Y&R Beijing, General Manager of Publicis Beijing and Management Supervisor of BBDO & Proximity Hong Kong. She has a proven track record of winning blue chip business. At Publicis, she was instrumental in winning Mercedes-Benz, BIC Lighters and Lucky Lotto. At BBDO & Proximity, she helped win Sony VAIO, Bank of China, Visa Commercial and Marco Polo Hotels Group. She has also excelled at growing existing client business.

A passionate and experienced leader in managing and building global operations, Chow is fluent in English, Cantonese and Mandarin.

Christoph Becker, ceo+cco of gyro, said: “gyro Singapore is at a pivotal moment in its history. Rayne’s leadership will propel gyro’s mission to create humanly relevant ideas to new heights in one of the most dynamic markets in the world. I know she will truly ignite something in Singapore and beyond.”

“In only a short period of time, gyro Singapore has quickly become a center of creative excellence in the region,” said Chow. “I am inspired by what they’ve done and I look forward to continuing this exciting journey alongside some of the most talented people in Singapore. Combine them with gyro’s powerful global UNO team, and we are poised to create some iconic, humanly relevant work for our valued client partners.”

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About gyro
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B-to-B Agency of the Year and the BMA’s 2015 and 2014 Global B-to-B Agency of the Year. Our 600 creative minds in 14 offices work with top companies, including BlackBerry, Danone, eBay, FedEx, Google, HP, Jabra, John Deere, Tate & Lyle, TD Ameritrade, Time Inc., USG and Vodafone. www.gyro.com