Celebrity Super Bowl ads: what’s in it for your brand?

There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While it was all good for the NFL’s brand, was it good for the brands that spent $5 million for a 30-second spot?

This is why feel-good ads dominate the Super Bowl

With Super Bowl 50 looming, if the Broncos or Panthers aren’t on your mind, then the Super Bowl ads certainly are. At $5 million a pop for each 30-second spot, the Super Bowl remains one of the most expensive ways to reach consumers, and with good reason. Nowhere else are ads considered entertainment alongside the main event.