The following essay, by gyro executive creative director Kash Sree, has been adapted from a presentation he gave at Advertising Week, part of the Creative Shorts series.
Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to numerous agency sources.
HP has experimented with using data to power personalised display ads and, while the campaign has increased its return on investment (ROI), the lessons in how to manage complexity in digital advertising have been almost as valuable.
Aus der grauen Welt der Paragraphen, die ihr Jura-Studium mit sich brachte, musste sich Claudia Leischner erst einmal freistrampeln. Den Freiraum, der ihr auch heute wichtig ist, fand sie bei Werbeagenturen wie maxzwo und der Springer & Jacoby-Tochter graffiti. Seit 2012 ist sie General Managerin bei gyro – und kämpft leidenschaftlich gegen das Klischee verstaubter B2B-Werbung an.
Back in February, gyro New York welcomed Kash Sree as group creative director. Now the agency has promoted him to executive creative director.
24 Hours With… spotlights the working day of some of the most interesting people in Asia’s marketing and media landscape. Today, we hear about a day in the life of Belinda Green, gyro’s recently joined head of planning.
Where does the signal to pull your hand away from heat originate? If your answer is the brain, you’ve already been burned, writes gyro Washington, D.C. President Scott Gillum.
Big Data has led us into a new age of reason, but real people aren’t as predictable as research suggests, writes the global CEO and CCO of gyro.
From fake news to now alternative news we are all facing a crisis of huge trust deficit. The only way forward is collaboration and joint action, and it is no fanciful idea, writes gyro UK Managing Director Kate Howe.