Thinking

Increased costs, integration problems and a lack of after-sales support are some of the problems that can arise following a martech investment. But what else do marketers need to be aware of and how can they avoid the pitfalls?

Doubt and doom seem to be the enduring themes of our time. Uncertainty in the world of business creates a paralysis of fear. And though this disruption might be inevitable, fear needs to be embraced and adaptation must follow. Kate Howe, managing director, gyro UK, tells you how.

Marketers channeling their inner Maverick (Tom Cruise’s character in “Top Gun”) often find themselves thinking “I feel the need, the need for speed” — but are plagued by internal speed bumps and stop signs.

Creativebrief sits down with gyro UK Managing Director Kate Howe.

The future of advertising is not creating new agency models but opening ourselves to new thinking and new ideas, says Kate Howe.

Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.

Where does the signal to pull your hand away from heat originate? If your answer is the brain, you’ve already been burned. Instinctively, we pull our hand back without conscious thought, because the response to the stimulus takes a short cut and originates in the spinal cord because of the need for quick action. Read more from gyro Washington, D.C. President Scott Gillum.

Acquired by Dentsu Aegis last year, gyro is the world’s largest creative agency dedicated exclusively to B2B marketing. That makes Kate Howe, the Managing Director of gyro London, an ideal subject to kick off our new EMEA series of interviews with B2B agencies.

Time Out with… is the interview series for inspiring leaders throughout Dentsu Aegis Network. In this edition, we spoke with Wendy Lurrie, Managing Director of gyro New York, who was interviewed by Alyse Lorber, Global PR Manager of gyro.