AGA: Better safe than sorry

For cutting and welding supplier AGA, gyro crafted a campaign that demonstrated the very humanly relevant consequences of using subpar hardware. By putting the audience in the mindset of safety — or un-safety — this campaign allowed AGA’s commitment to safety, quality and performance to shine through. Showing B-to-B’s humorous side, the “Better Safe Than Sorry” campaign ignited customers across multiple industries in an unexpected way. The result: AGA reached its goal of increasing market share by 25 percent without sacrificing the brand’s premium margins.