The Advertising Club of New York: Brand Refresh

Despite being one of the oldest advertising clubs in the world, outside of a select few, no one really knew who The Advertising Club of New York were. Additionally, The Ad Club had so many affiliates and subsidiaries that their communications often looked like an unruly mess of competing logos. More pressing was that the brand felt outdated and dusty. Recently, the business had changed drastically and today, advertising is far more collaborative and involves many more disciplines all feeding into and off of each other. Using a simple, but elegant visual device we dialed up the organization’s core idea: “What do you add?”