Workday: Built for the Future

Workday is a provider of enterprise cloud applications for human resources and finance decision-makers. Workday wanted to challenge and dominate the tech giants who were leading the market. We helped Workday break into this space by using hyper-targeted communications that talked to the niche audience of HR and finance decision-makers and created a sense of ubiquity and cut-through, making the campaign seem much larger than it was.