SEA 7s: Divided by Loyalties. United by Passion.
Passion is a powerful emotion, and in the case of SEA 7s – Southeast Asia’s first rugby 7s tournament, hosted by the Singapore Rugby Union – it was powerful enough to unite millions of people. Although rugby isn’t as popular in Southeast Asia, the “Divided by Loyalties. United by Passion” idea encouraged people all over the region to celebrate friendly rivalries and rally around an exciting, new sporting event.