AMC: ‘Fear the Walking Dead’

How do you promote AMC’s new series “Fear the Walking Dead” without zombies, budget or any mention of the iconic original series? By harnessing the only thing you have left – fear. Online viewers witnessed a seeming “prank gone wrong” video, in which pandemonium breaks out in a crowded theater. The video went viral, reaching 20 percent of Singapore’s population in just a few days, and gained buzz for the new show beyond anything the bigger brands could achieve.