FedEx Express: SMEs’ Voices Abroad

In order to reaffirm its commitment to SMEs, FedEx Express and gyro organized a unique event activation during the France Export Congress in October 2014. Called “SMEs’ Voices Abroad,” the event allowed SMEs to record a video about their company in the language of their choice. As a result, we were able to prove FedEx’s superiority and quality of its export department through an exceptional event that stood out among our target audience.