Forbes: Change the world

Forbes was misperceived as out of touch — a publication for East Coast men leading gilded lives away from the realities of life. gyro took action to bring this storied brand back into the realm of human relevance. The “Change the World” campaign reflected the transformational view of capitalism as a mechanism for effecting positive change in the world, and celebrated Forbes’ role in the lives of the trailblazers making these innovations happen. “Change the World” didn’t reinvent Forbes. Instead, it used the brand’s history as a fulcrum to reveal it as a brand continually reinventing itself to stay relevant in an evolving business world.