Franke: Make it wonderful

Franke’s industry-leading offerings for kitchens, baths, washrooms, food service and beverage preparation were traditionally marketed separately. But to move forward collectively as a brand on the world stage, this approach needed to change. gyro helped the company along with the idea “Make It Wonderful” and a campaign that shows that Franke products are for people, not places. Eight world-renowned artists — Victo Ngai, Shan Jiang, ilovedust, Amaia Arrazola Otaduy, Steve Simpson, Am I Collective, Gabriel Picolo Bertasoli and Christopher Martin — brought the vision to life by creating whimsical illustrations that show how Franke products inspire everyday moments and turn them into something wonderful.