Givenchy: L’Appartement Givenchy

In an unexpected and daring venture into event marketing, gyro and Givenchy launched Givenchy’s new line of fragrance, “Dahlia Divin.” With their successful efforts, the DNA of the brand was firmly linked to the exclusive world of haute couture. In “L‘Appartement Givenchy,” guests explored from room to room, experiencing the various aspects of Dahlia Divin, including a private catwalk and a modern fairytale that told the story of the fragrance.

Not only did this experience leave an indelible mark on the visitors to “L‘Appartement Givenchy,” but it also garnered great media coverage and earned the highest awards of recognition in the prestigious Luxury Advertising Awards and World Luxury Awards.