KIA: Go Beyond Expectations

While other auto manufacturers in Singapore were focusing on car models and specs, Kia and gyro tapped into real sensory experience to overcome the perception that Korean cars were inferior to continental or Japanese brands. The “Go Beyond Expectations” idea was expanded across television, mobile, 360-degree video and live events, among other channels, to reach 50 percent of Singapore’s population and communicate the joy one experiences when driving the new generation of Kia automobiles.