Aflac: Greatest Return

Despite incredible brand awareness, Aflac needed to make a case to small business owners on the value offering it provides to both their employees and their business. Through an integrated, humanly relevant B2B campaign and an inspirational content hub on Aflac.com, Aflac was able to ignite awareness among this core audience. Business leads increased 40% year over year, and the content hub drew positive feedback in terms of relevance and usefulness.