Heathrow Express: If you’d taken the Heathrow Express, you’d be there by now

gyro reached out to travelers stuck in traffic en route to the airport to make the point that the Heathrow Express train gets you there fastest. By placing an unmissable out-of-home ad on one of the world’s busiest roundabouts — a spot notorious for traffic gridlock—gyro delivered the message, “If you’d taken Heathrow Express, you’d be there by now.” And the outcome? We got a lot more traffic to the Heathrow Express website and mobile app.