USG Boral: Innovation Inspired by You

Although it experienced intense growth across the region, the Asia Pacific building materials industry struggled to innovate. USG Boral, a leading building materials manufacturer, needed to demonstrate the unmatched performance benefits of its new Sheetrock® Brand Plasterboard and create a more compelling, humanly relevant approach to wall and ceiling board installation. “Innovation Inspired By You” tapped into real customer needs by focusing on the key message of empathy and partnership, and reflects the purposeful innovation that fuels USG Boral’s mission to drive success for contractors and builders all over the world.