Grant Thornton: Jargon Caddie
In business, especially financial services, complacency stands in the way of change. This is why, in the new TV campaign from Grant Thornton, we remind people seeking a financial services firm that change can be a good thing. Created by gyro Chicago:Denver, the first TV spot, “Jargon Caddie,” leverages Grant Thornton’s recent partnership with professional golfer Rickie Fowler and highlights Grant Thornton’s fresh approach to audit, tax and advisory services. Grant Thornton believes business jargon gets in the way and instead offers tailored solutions that simply make sense.