Lincoln Financial Group: You’re in Charge/Chief Life Officer

Lincoln Financial Group wanted a refreshed brand that reflected the company as an open, confident and modern financial services firm committed to putting people in charge of their own money and their own future. The “You’re in Charge/Chief Life Officer” campaign brought to life the idea that people are in control of everything from vacations to college tuition, from home renovations to retirement, and introduces Lincoln Financial as the company that helps its customers achieve their freedom.