Popular Banca Privada: A Matter of Harmony

“Matter of Harmony” is the title chosen for the new campaign for Popular Banca Privada, one of the most important private banking brands in Spain. This unique and differential concept aims to communicate the unique way that the brand understands private banking: a philosophy that harmoniously combines effort, commitment and passion.

gyro needed to humanize and represent these values, so it chose Inma Sara, Orchesta Director and one of the most famous figures in the field. The values and reputation she brought to the project, combined with the entire visual presentation, helped bring a premium character to the campaign.