Makino: Make What Matters

The recent resurgence of American manufacturing provided the moment for Makino and gyro to celebrate the men and women who are making it happen. “Make What Matters” demonstrated that the manufacturing industry lives and dies on competitive advantage — which Makino is uniquely qualified to deliver — and told the stories of real business owners who had survived and thrived, even during manufacturing’s downturn. “Make What Matters” was a fully integrated campaign that launched the brand into new digital and social territory. It yielded a 25 percent year-over-year growth, while competitors saw only 7 percent.