Meydan Beach: You’ll Find a Way

To highlight the exclusivity of Dubai’s Meydan Beach, gyro focused on people who wouldn’t normally have trouble getting into an upscale place: fashionistas. The stunning print ads showed them going to extreme lengths to access Meydan Beach via parachute, tunnels and even a grappling hook. The “You’ll Find a Way” campaign grabbed the imagination of a market that is cluttered with the claims of “exclusive” and “luxurious.”