WOW! Internet and Cable: Not What You’d Expect from a Cable Company

It’s unfortunate what folks have grown to expect from their cable provider. Unfriendly customer service. Complicated technology. Unfair obligations. And the list goes on. So to separate themselves from the cable goliaths and to retain a growing customer base ready to cut the cord, regional provider WOW! Internet and Cable needed to disrupt an industry. gyro launched “Not What You’d Expect From A Cable Company,” a fully integrated advertising campaign (and new corporate mantra) meant to surprise and delight customers every step of the way.