PotashCorp: eKonomics

When PotashCorp saw an inconsistent and sagging demand for fertilizers, the company turned to gyro to change the challenge into an opportunity. Thus, eKonomics was born. eKonomics is a powerful tool to help farmers make business decisions by detailing how the right fertilizers can help maximize their return on investment. By taking the emotion and price out of the buying equation, gyro was able to connect to what really matters to growers and make PotashCorp a trusted go-to resource.