Call yourself a businessman?

Powwownow is a challenger brand in the conference-call space. The company came to gyro for a campaign that could “punch above its weight” and resonate enough to turn some heads. The “More Sense Than Money” campaign did just that, by poking fun at the business elite who appears to have more money than common sense, and positioned Powwownow as the hero of small and medium-sized businesses that need to be smarter in their own investments.