The focus of Marshalls’ marketing strategy is to change how they are perceived in the market – from being seen as ‘just a paving manufacturer’ to a partner with the technical expertise and capability to help customers create better spaces. We designed and undertook an intensive eight-month research and insight project to create a ground-breaking thought leadership piece called ‘Future Spaces’. This award-winning project identified key trends predicted to influence the way the public realm will be designed, specified and used over the next decade, not only establishing Marshalls as an inspiring thought leader but also informing their future product development.