USG Boral: Proud Supporter of a Job Well Done

Although it experienced intense growth across the Asia Pacific region, USG Boral struggled to gain awareness among the plaster and builder community. The company needed to build brand recognition and educate the market on the significance of its unique heritage, technical expertise and breadth of product offering. “Proud Supporter of a Job Well Done” tapped into the customer needs by focusing on the key message of empathy and partnership, and reflects the purposeful innovation that fuels USG Boral’s mission to drive success for contractors and builders in the region.