Sentry Insurance: Right By You

Financial strength. Longevity. Service. In the insurance business, these are tablestakes. Sentry knows that better than anyone. It’s how they’ve run a successful business for more than 100 years. They also know a little secret: to run a successful business in today’s world you have to have trust. Trust that is earned through dialogue, not dominance. From communities, not command central. Trust that comes from conversation with the people and the company you know will always have your back. And to build that trust you just need a good place to sit down, start the conversation and simply say, “Hello.” This is the main message behind Sentry’s new campaign created by gyro Chicago/Denver. A campaign which proudly proclaims: “That no matter what happens, we will always be Right By You.”