BlackBerry: Serious Mobility for Serious Business

In a mobility market inundated by the message that “smartphones are for fun,” gyro took an approach that only one iconic mobile device company could own. In “Serious Mobility for Serious Business,” the audience is invited to see the “bigger picture” on the new BlackBerry Passport, a sophisticated tool that allows the user to “work wide.”

BlackBerry’s global relaunch campaign celebrates the mobile professionals who rely on their devices to do their jobs and reminds them that BlackBerry is, and always has been, the most relevant mobility brand for seriously powerful business.