Shell: euroShell Card
The world of fuel is complex. Fleet Managers are often time-poor and are constantly looking for ways to make their lives easier and ensure that their fleets run more efficiently and economically. The market is saturated with the same buzzwords and selling points. The Fleet Managers focus on price, therefore have little loyalty to their suppliers. The challenge lies in positioning Shell as more than just a supplier of Fuel and Fuel Cards.
The majority of competitors use similar messaging and stale creative to communicate with customers. Fleet Managers often think that they know all that they need to, so we have to present Shell’s offering in a creative, digestible way that cuts through competitive communications.