ActiveSG: SportSG

With SG50, SEA Games, APG, WTA, Nations Cup and more taking place in Singapore, 2015 was a historic year in sports. And to celebrate, Sport Singapore made its goal to get more people active and excited about sports. By creating thousands of pieces of engaging content – from articles to interviews, videos to infographics – SportSG amassed over 500,000 “likes” on Facebook, 3.7 million site visitors and 45 million visitors to its YouTube channel, and gave each person who visited a new avenue to rediscover a passion for sports.