ZEISS: THE INVISIBLE DANGER

A vast majority of people subject their eyes to harmful UV rays every single day. What’s more, UV exposure is responsible for 20% of cataracts and is the leading cause of blindness in the world. In fact, our eyes protect themselves naturally from visible dangers, like water, smoke and fire, but they are unable to hide from UV’s invisible threat. gyro Paris and ZEISS communicated this information with a powerful new film that brings to life the importance of protecting our eyes while raising awareness of ZEISS’s new UVProtect lenses.