Go Red For Women: The One Heart Project

Heart disease is the number one killer of women. To help rewrite this statistic, gyro created a humanly relevant experience for the American Heart Association at their Go Red For Women Expo. Starting with an interactive booth, “The One Heart Project” encouraged people to make a pledge to their heart and inspired them to stick with it.

We gathered an overwhelming number of pledges and created typographic icons for each one, so they could live on as reminder that the battle against heart disease starts with personal commitment.