Make-A-Wish Foundation: Turning Wishes into Medicine

The Make-A-Wish Foundation believes that wishes are an important part of a child’s treatment after being diagnosed with a life-threatening disease. In celebration of World Wish Day, we took to the streets of Chicago to bring this mission to life. The public “Hope Is Medicine” campaign took place in Pioneer Court with people ranging from firefighters to medal-winning gymnasts inside giant medicine bottles to spark awareness and conversation around what Make-A-Wish can do to help a broader range of children. Research shows that hope for a sick child accelerates recovery time and the goal was to not to fundraise, but to deepen the understanding of Make-A-Wish’s work.