It’s a war out there
Small business owners are often the accountant, HR manager, head of sales and marketing, and chief bottle washer. They’re undermanned, funded and resources similar to George Washington’s Continental army.
It’s why we used the analogy and a dose of humor to help Time Warner Cable Business Class launch their Cloud Services. In a crowded “Cloud World,” we cut through the noise by relating to small business decision makers in a humorous yet highly related way.