USG: The Weight Has Been Lifted

As USG’s UltraLight portfolio expanded, gyro conceived new ways to show contractors what they’re really lifting if they’re not using lightweight drywall. By extending the award-winning images from the original “The Weight Has Been Lifted” campaign, adding engaging interactive tools, such as a weight calculator on the website and an app, and making smart media moves with targeted online ads, gyro was able to garner even more awareness and trial for the innovative construction supplier.