Virgin Atlantic: Well Red

Using an innovative online portal to help customize, personalize and localize the content of Virgin Atlantic’s newsletter, Well Red, gyro was able to tailor communications to each of the Flying Club’s two million members and deliver truly remarkable ROI for the airline. By making the newsletter’s content relevant to each member based on spending habits and level of engagement, gyro was able to stay true to Virgin Atlantic’s singular tone of voice while catering to its valuable consumer base.