HP Education: When I grow up …

HP offers a range of products designed to help students learn intuitively. HP had two problems, though. First, HP had no way of talking to school IT decision-makers directly about HP’s latest technology. Second, the technology wasn’t cheap, which meant schools needed help in justifying the purchase. In the age of email, we created a video DM pack that stood out and focused on the benefits that the technology could eventually deliver, rather than the cost and specs, enabling HP to start more conversations.